Climate change has increased the strength and number of hurricanes each season. However, many residents in hurricane-prone states have become ambivalent toward their risk. The solution? Create a cheeky, David Attenborough-style campaign that follows residents as they go through their yearly storm preparations. We tap into our inherent need for self-preservation…our seasonal instincts that drive us to protect ourselves and our property each time a storm comes on the radar.
Deliverables: OTT, Radio, Display Ads, Social Media, OOH, Print (English & Spanish)